Media uses and audiences in the digital environment

This Training Scenario focuses on media reception and audiences. It aims to address the transformation of media audiences brought about by digital technologies and platforms in order to discuss the dynamics of media consumption.

Trainees will analyse current information (surveys, statistics, etc) on how people access and use media in their daily lives, giving especial attention to children and young people’s media habits and practices. They will also be challenged to reflect about the new media ecology and the challenges, threats and opportunities faced by individuals and social groups in the new media landscape. Finally, the TS will connect the possibilities of new media, participatory culture and the objectives of media literacy.

Training scenario description

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