This training module supports the learning of the way images work in media messages from a semiotic and pragmatic point of view. This training module is designed to be accessible to trainees who don’t received specific training in semiotics and pragmatics.
The main goal of the module is to teach relevant conceptual tools for analysis, and interpretations of the ways mediatized messages using images actually work to transmit information, create simulated relation with the audience and provoke some cognitive operations. The module takes into consideration as well advertising images as information or fictional ones. Images are an interesting mean to investigate media genres and differences between them.